The goal for this hypothetical annual report for the ICEA (Insurance Company of East Africa) was to develop a set of the report for the country Kenya and Uganda presence. Also to show shareholders a sleek and modern take on the country’s national bird Kenya – Flamingo and Uganda – Grey Crowned Crane.

To balance the financial conversation and to give it a universal appeal with the innovative dot graphics, I played with converting the image into a modern-looking graphic which gives an edge with the minimal design template flow in the inside pages.